ABOUT AMCP

Advertising deserves a clearer workspace.

We bring accounts, creative, reporting and AI-assisted work together, so people can spend more time making thoughtful decisions.

New to AMCP? Ask your workspace owner for access.

WHY WE EXIST

Make room for the work that matters.

Advertising work moves across platforms, files and conversations. The same brief gets repeated, creative gets separated from its campaign, and reports can lose the context behind a decision.

AMCP is built around that journey: connect the accounts you choose, keep the brief and its evidence together, prepare the next step, and review the change before it runs.

Our name comes from advertising and the Model Context Protocol (MCP), which lets compatible AI assistants work with connected tools. The website and assistant share the same workspace boundaries and review process.

WHAT GUIDES US

Useful tools. Clear decisions. Human control.

Clarity before action

See the selected account, the proposed change and its impact before confirming. Campaign plans keep the steps, reviews and receipts together.

Context that stays connected

Bring briefs, creative and reporting into one workflow. Saved evidence records its source and scope, so a recommendation can be traced back to the information behind it.

Control belongs to you

Choose which accounts are connected and which can accept changes. Workspace owners manage spending policies, personal-data permissions and revocable assistant access.

WHO IT IS FOR

For the people behind the campaigns.

For marketers building the next campaign, teams coordinating accounts and creative, and owners who need a clear view of what is changing and why.

Work directly in the website or connect a compatible AI assistant. Read access, account selection and reviewed changes follow the same rules in both places.

HOW WE WORK

A considered path from brief to action.

Available workflows depend on the platform, account permissions and supported API contracts. AMCP shows what it can inspect or prepare; the provider remains responsible for account eligibility and delivery.

Connect deliberately
Use your own provider connections and select the accounts and assets your workspace can access.
Prepare with context
Keep the original brief, inspect prerequisites, and build a plan with readable native changes.
Review, then verify
Confirm the prepared change, give any required spending acknowledgement, and inspect its receipt and read-back result.

YOUR NEXT MOVE

A little more connected.

Explore the workspace and bring your next brief.